✉️ New Feature: Built-in Shopify Form Autoresponder Emails

We’ve introduced a new Shopify form Autoresponder feature that makes it easier than ever to send automatic confirmation emails when customers submit a form.

Shopify Form Autoresponder vs. Acknowledgement Emails via Shopify Flow

Previously, Simply Forms supported acknowledgment emails through its Shopify Flow integration. When a customer submits a form, the app triggers a Flow event that merchants can use to build advanced workflows—such as:

• Tagging customers
• Branching logic based on submission content
• Triggering different actions
• Sending customized emails

This Flow-based approach remains fully supported and is ideal for merchants who want maximum flexibility and automation power, but it does require additional setup.

The new built-in Autoresponder offers a simpler alternative:

• ✅ Turn on confirmation emails directly in the form’s Configuration tab
• ✍️ Customize the email subject and message in a what-you-see-is-what-you-get style
• 📩 Instantly acknowledge customer submissions
• ⚡ No Flow workflow required—perfect for common use cases

⚠️ Important: For existing forms, merchants will need to re-publish those forms in order to start using the new Autoresponder feature.

How Simply Forms Determines Which Email Address to Use

To receive an auto-responder email after submitting a form, customers must meet one of the following conditions:

• Log in your store, or
• Submit a form that includes an email field mapped to Customer Property – Email

This ensures Simply Forms knows where to send the confirmation email. See more about Customer Property mapping.

Submission Timeline Tracking🕒

Simply Forms records every customer interaction directly with each submission’s timeline, giving you clear visibility into:

• When the customer submitted the form
• Whether the acknowledgement email was delivered
• A complete history of customer interactions

Now you can choose the approach that best fits your needs:
Shopify Flow for advanced automation, or Shopify form Autoresponder for fast, built-in confirmations.